40% ABV, 700 ml, A Whiskey inspired by Graeme McDowell
Gold Medal San Francisco International Spirits Competition
"Grey Coast is the first of its kind in a class of its own. A quality crafted Irish Whiskey that pays homage, through origins and tasting notes alike, to both Ireland and the United States. It is complex, masterfully aged, and smooth to the taste. Finished in American oak casks. Our product recognizes the importance of taking nothing for granted and enjoying all of life’s little celebrations.
The Grey Coast represents the appreciation of the little moments in life, and the understanding that passion and determination can turn dreams to reality. A testament to Graeme McDowell’s story of the Irish/American dream coming to life. "
Press Release: "Co. Kilkenny (June 30, 2021) – Northern Ireland native Graeme McDowell, the 2010 US Open Champion and Ryder Cup legend, has signed joint venture to launch a one-of-a-kind Irish whiskey with the innovative, adult beverage, brand builder Fluid Assets.
The newly formed partnership will bring to life an Irish whiskey that pays tribute to Graeme’s inspiring journey from the small seaside town of Portrush on the north coast of County Antrim, Northern Ireland, to the shores of America. “I’m very excited to be building an authentic Irish whiskey brand that honors the spirit of the Irish experience and celebrates the journey to America and the ongoing quest to fulfill your dreams,” said the 14-time PGA and European Tour champion.
“Growing up in a small town you learn that if you want something you have to work hard for it and then make the most of every opportunity that comes your way. Golf propelled me on my journey from Portrush to America to play in college golf and then pursue a career in professional golf which led to my success on the PGA and European Tours.”
Chris Lund, Chief Creative Officer at Fluid Assets, added: “Our goal from day one with Graeme was to build an Irish whiskey brand that is genuine, has its roots in the traditional Irish distilling process with a signature flavour that had universal appeal.
“Graeme’s Irish-American journey inspired our formulation process of distilling a traditional Irish whiskey and finishing it in American oak barrels. Together we wanted a product that represented not just Graeme’s Irish-American journey but that of the over 70 million North Americans that lay claim to having the courage to explore the same path.”"