Pabst Ginger Whiskey Mule RTD Cocktail 4 x 355 ml Cans

7% ABV, four 355 ml cans, Ready to Drink

“For Pabst Blue Ribbon, it’s a really clear, deliberate effort to move beyond just being a beer brand,” Pabst General Manager Matt Bruhn told MiBiz. “Being a beer brand’s awesome, but as consumers’ tastes change and evolve, we want to evolve with them. It’s pretty conscious. We’re now doing hard coffee, we’re doing a stronger seltzer, we launched a whiskey. And off the back of the whiskey, we’ll launch a bunch of canned cocktails.”