The winery donates $1 of every bottle sold to breast cancer aid and research
From the Pisoni website:
"Great Story. Great Wine. Great Cause.
Lucy Rosé was born in 2003 when winemaker Jeff Pisoni made only two barrels. Shortly after, the Pisonis decided they should make more and donate a percentage of the sales to the fight against breast cancer. The association of pink Rosé wine with the pink ribbon representing breast-cancer awareness seemed like a perfect match.
Rosé wine can be made in different ways and from various grapes. The skin of the Pinot Noir grape used to make Lucy Rosé colors the wine, as the pulp of the berry does not contain color. The grape juice stays in contact with the skin just long enough to extract a limited amount of color. Afterwards, the juice is transferred to both stainless steel and neutral wood barrels that have been used several times and no longer have the oak flavor. The wine ferments in these vessels at cool temperatures to maintain all the aromatic potential of the wine. After fermentation, the wine ages for 3-4 months in cellar before bottling. The result is a lightly colored, very aromatic and refreshing Rosé to enjoy on many occasions."
In the glass, this beautiful wine possesses vibrant aromas of fresh rose petal, wild strawberry, cranberry, ruby grapefruit, blood orange and nectarine. Its translucent pink color was attained by a very gentle pressing of the pinot noir berries. This cuvée was sourced from our estate vineyards in the Santa Lucia Highlands. Fermentation was carried out in barrel—but specifically “neutral” oak barrels in order to develop volume on the palate without oak flavor. The result is a bright, refreshing wine finished with crisp acidity that will suit almost any occasion. The rosé shows best if served chilled.