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PRODUCT DESCRIPTION
In 1870, Silvio Meletti looked at the imported liqueurs arriving from France and elsewhere and decided that the fertile lands of Le Marche — the Adriatic coastal region of central Italy centered on Ascoli Piceno, one of the country's most beautiful and least internationally recognized food and wine territories — could produce something that competed with them. He studied various distillation processes and landed on the bain-marie still: indirect heat, slow evaporation, highly aromatic distillates. He began sourcing his herbs and botanicals from local Le Marche growers who worked exclusively with his distillery. He brought his liqueurs to the Paris Fair of 1878, where his Anisette became an immediate award-winner. And he left his descendants a book of original recipes that the fifth generation of the Meletti family — Mauro and Matteo — continues to follow today.
The 1870 Bitter Aperitivo carries the year of the distillery's founding as its name and its most immediate identity statement. It is an Italian bitter aperitivo in the most traditional sense — bright red, botanically complex, designed for the pre-dinner moment — but specifically and memorably its own thing rather than simply another Campari. "That bright red color and Italian name can only mean one thing," Drinkhacker's Christopher Null wrote. "Wrong. In Meletti 1870, the bitterness comes across almost as an afterthought — Meletti is focused on fruit and spice." A. Dias Blue's assessment, published in 2015, captured it most concisely: "sweet, anise bitter nose; smooth and fruity with ripe herbs and sweet, bitter flavors; lush, long and rich — similar to but softer and smoother than Campari."
Three separate distillates — sweet orange, bitter orange, and a spice and herb infusion — blended with pure spirits to create a mildly bitter, refreshing aperitivo. The flavor profile starts with sweet citrus, moves through a bitter middle, and finishes with gentian, coriander, cinnamon, and clove. Le Marche botanicals. Sorrento citrus. Bain-marie stills. 155 years of family history in a bottle with a price point that makes it the most specifically accessible serious Italian bitter aperitivo available.
The Silvio Meletti Company was founded in 1870 in Ascoli Piceno — a medieval hilltop city in the Le Marche region of central Italy, on the Adriatic coast between Umbria and the sea, whose culinary and artisanal traditions are among the most specifically local and the most specifically under-discovered in all of Italy. Silvio Meletti's founding ambition was direct: to create a local product that could compete with the expensive imported liqueurs that were dominating the Italian market in the late 19th century. After studying various distillation processes, he developed a production method centered on the bain-marie still — indirect heat, slow evaporation, the most delicate and the most specifically aromatic distillation approach available for botanical extraction. He took his liqueurs to the Paris Universal Exposition of 1878, where his Anisette won an award and began the international reputation the house has built across a century and a half.
The production philosophy the Meletti family has maintained across five generations — now led by Mauro and Matteo Meletti — begins with ingredient sourcing of specific and documented regional character. Herbs and botanicals, including anise and local wild botanicals, are sourced from Le Marche growers who work exclusively with Meletti. Citrus fruit is sourced from Italy's top growers in Sorrento — the most celebrated citrus-growing region on the Italian peninsula. Dutch cocoa is imported from the Netherlands for other expressions in the range. No expense is spared in the pursuit of the finest ingredients, and no recipe has been changed from the book Silvio left his descendants.
The 1870 Bitter Aperitivo is produced from three separate distillates — each produced independently before blending: a sweet orange distillate, a bitter orange distillate, and a spice and herb infusion distillate. These are blended with pure spirits and the disclosed botanicals — gentian, coriander, clove, and cinnamon — alongside whatever additional proprietary botanical components form the complete recipe. Sugar is added before bottling. Bottled at 25% ABV.
A. Dias Blue (October 2015, confirmed):
"Sweet, anise bitter nose; smooth
and fruity with ripe herbs and sweet,
bitter flavors; lush, long and rich;
similar to but softer and smoother than
Campari."
Drinkhacker (Christopher Null, confirmed):
"In Meletti 1870, the bitterness
comes across almost as an afterthought,
making for a much different experience
on the whole. Meletti is focused on
fruit and spice. Campari lives to sear
your throat and give you that unbending
grimace — in a good way, though. Either
way, try it as an alternative in a
cocktail to Campari — or, better yet,
instead of Fernet."
Opici Wines & Spirits (US importer, confirmed official description):
"Three
separate distillates: sweet orange,
bitter orange, and a spice and herb
infusion, are blended with pure spirits
to create a mildly bitter, yet
refreshing aperitivo. The impressively
complex flavor profile starts with
sweet citrus, moves through a bitter
middle, and finishes with gentian,
coriander, cinnamon, and clove notes.
Traditionally enjoyed with a splash of
club soda or mixed with vermouth and
soda to make an Americano, 1870 also
lends itself to many other interesting
cocktail applications."
Meletti (house characterization):
"Meletti has real weight and a
fascinating array of flavors — which
makes it ideal in cocktails that can
play off that complexity."
Nose
Brilliant red with a deep, warm glow. Sweet
orange and bitter orange open the nose
in tandem — the most immediately
inviting and the most specifically
citrus-forward aromatic combination of
any Italian bitter aperitivo at this
price point. The anise-bitter secondary
note adds the most characteristically
Italian herbal dimension. Cinnamon and
clove spice add warm, inviting
baking-spice depth.
Palate
The
impressively complex flavor profile
moves in three stages — the most
specifically and the most accurately
described tasting architecture in the
category. Sweet citrus arrives first
and most generously: the sweet orange
distillate's most immediately
accessible and the most fruit-forward
primary flavor. A bitter middle
develops with the gentian's structural
bitterness and the bitter orange's
citrus tartness building to a
mid-palate of genuine aperitivo
complexity. Then the finish reveals
gentian, coriander, cinnamon, and clove
— the most warming and the most spiced
final stage, the bain-marie
distillation's most specifically
aromatic contribution carrying through.
Smooth and fruity throughout, with the
bitterness consistently secondary to
the fruit and spice — "an
afterthought," as Drinkhacker most
memorably characterized it.
Finish
Lush, long, and spiced — cinnamon,
coriander, and clove persisting
alongside the citrus brightness. The
gentian's structural bitterness lingers
as the most specifically
aperitivo-functional and the most
appetite-stimulating closing quality.
Softer and more accessible than
Campari's more aggressively bitter
close.
| Category | Details |
|---|---|
| Style | Italian Bitter Aperitivo Liqueur |
| ABV | 25% |
| Producer | Silvio Meletti — Ascoli Piceno, Le Marche, Italy |
| Founded | 1870 by Silvio Meletti |
| Current Generation | Fifth — Mauro and Matteo Meletti |
| Color | Bright red |
| Three Distillates | Sweet orange · Bitter orange · Spice and herb infusion |
| Disclosed Botanicals | Gentian · Coriander · Clove · Cinnamon |
| Citrus Source | Sorrento, Italy — Italy's top citrus growers |
| Botanical Source | Local Le Marche growers — exclusive to Meletti |
| Still Type | Bain-marie — slow evaporation, highly aromatic distillates |
| Recipe | Original — passed down from Silvio's book of recipes |
| vs. Campari | Softer · Less bitter · More fruit and spice forward · Lower ABV (25% vs 28.5%) |
| Style / Identity | Fruit and spice-forward Italian bitter aperitivo — sweet citrus opening, gentle bitter middle, spiced finish |
| Aromas & Flavors | Sweet orange, bitter orange, anise, cinnamon, clove, coriander, gentian, herbs |
| Best Served | Spritz · Americano · Negroni · Club soda · On the rocks |
| Bottle Size | 750ml |
Meletti 1870 Spritz
(the most natural serve)
2 oz Meletti
1870 · 3 oz Prosecco · 1 oz soda water
· orange slice. Built over ice in a
large Copa glass. The sweet citrus
opening and softer bitterness make this
the most specifically approachable and
the most broadly
crowd-pleasing bitter spritz available.
Americano
1.5 oz Meletti
1870 · 1.5 oz sweet vermouth ·
soda water · orange peel. The
producer's own traditional
recommendation — the Americano format
that allows the 1870's
fruit-and-spice complexity to shine
without the gin's additional
botanical layer.
Meletti Negroni
1 oz Meletti
1870 · 1 oz gin · 1 oz sweet vermouth ·
expressed orange peel. Drinkhacker's
own specific recommendation — "try it
as an alternative in a cocktail to
Campari." The softer bitterness
produces a Negroni of fruit-forward,
more accessible character than the
standard Campari version.
On the Rocks with Soda
2 oz Meletti
1870 over ice, topped with club soda
and garnished with orange. The simplest
and the most specifically Italian
low-effort aperitivo serve.
Bottle Size: All bottles are 750ML/700ML unless otherwise noted.
21 and Over: Adult Signature Required
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