Effective Date: August 12, 2026
Last Updated: August 12, 2026
Blackwell's Wines & Spirits ("Blackwell's", "we", "our", or "us") values your trust and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase products, create an account, join our loyalty programs, subscribe to marketing communications, participate in promotions, or otherwise interact with us.
This Privacy Policy applies to our website located at www.blackwellswines.com, our mobile experiences, our online services, and any communications with Blackwell's Wines & Spirits.
Please read this Privacy Policy carefully. By using our website or services, you acknowledge the practices described below.
Blackwell's Wines & Spirits is operated by Twenty-Six Shots, Inc. We specialize in the retail sale of wine, spirits, champagne, sake, and related products.
Because many of our products contain alcohol, our services are intended only for individuals who are legally permitted to purchase alcoholic beverages under applicable law.
If you have questions regarding this Privacy Policy, you may contact us using the contact information provided at the end of this document.
Depending on how you interact with us, we may collect the following categories of information.
Payment card information is processed securely by our payment providers. Blackwell's does not store complete payment card numbers on its own servers.
Depending on your payment method, payment processing may be handled by Shopify Payments or other authorized payment processors.
When you visit our website, certain technical information may automatically be collected, including:
We may collect information regarding:
Information may be collected in several ways.
You may provide information when you:
Like most ecommerce websites, we automatically collect certain information through cookies and similar technologies to operate our website, improve performance, maintain security, understand website usage, and personalize your experience where permitted by law.
Depending on your consent preferences and applicable law, these technologies may support:
We may receive information from third parties including Shopify, payment processors, shipping providers, review platforms, marketing providers, advertising partners, fraud prevention providers, analytics providers, and loyalty program providers in connection with providing our services.
We may use personal information to:
Where applicable, we process personal information based upon one or more of the following legal grounds:
Blackwell's Wines & Spirits sells alcoholic beverages. Our website and services are intended only for individuals who are legally permitted to purchase alcohol in their jurisdiction.
By using our website or placing an order, you represent that you are of legal drinking age in your jurisdiction.
We may utilize age verification procedures before accepting or shipping certain orders. Carriers may also require adult signature upon delivery.
We reserve the right to cancel orders that cannot be legally fulfilled or where age verification cannot be completed.
Blackwell's Wines & Spirits uses cookies and similar technologies to operate our website, improve performance, understand how visitors use our website, remember customer preferences, enhance security, and support marketing activities where permitted by applicable law.
Cookies are small text files placed on your device by your web browser. Similar technologies may include pixels, local storage, software development kits (SDKs), tags, scripts, and server-side technologies.
Depending on your location and applicable law, cookies may be categorized as:
These cookies are required for the operation of our website and cannot be disabled through our preference center. They support essential website functionality such as:
Analytics technologies help us understand how visitors interact with our website so we can improve navigation, products, and customer experience.
Marketing technologies help us understand the effectiveness of our marketing campaigns, measure advertising performance, personalize promotions where permitted, and improve communications with customers.
Preference cookies remember your settings and choices to improve your browsing experience.
Where required by applicable law, non-essential cookies are used only after the appropriate consent has been provided through our cookie preference center.
Our online store is hosted on Shopify Inc. Shopify provides the ecommerce platform that enables us to sell our products and services.
As part of providing our online store, Shopify may process information including:
Shopify also provides technology that helps manage customer privacy preferences, cookie consent, fraud prevention, and secure checkout functionality.
For additional information regarding Shopify's privacy practices, please visit Shopify's Privacy Policy.
Payments made through our website are processed using secure third-party payment processors, including Shopify Payments and other payment providers that may be offered during checkout.
Payment processors may collect information necessary to:
Blackwell's Wines & Spirits does not store complete payment card numbers on its own servers.
We use Google technologies to better understand how visitors interact with our website, measure website performance, improve customer experience, and evaluate the effectiveness of our marketing efforts.
Google technologies may include services such as:
Google technologies may collect information including:
Google processes this information in accordance with its own privacy policies.
We use Klaviyo to manage customer communications including email newsletters, promotional campaigns, transactional messages, and SMS communications.
If you subscribe to our marketing communications, Klaviyo may process information including:
We use this information to:
You may unsubscribe from email marketing at any time using the unsubscribe link contained in our emails.
You may opt out of SMS communications by following the instructions provided in our text messages, including replying STOP where applicable.
We may utilize third-party platforms to operate customer loyalty programs, rewards programs, customer reviews, referrals, and related customer engagement features.
These services may process information including:
Where Blackwell's uses Yotpo services, information may be processed to administer customer reviews, loyalty rewards, referrals, customer engagement, and related ecommerce functionality.
We may use website analytics, heatmaps, session replay technologies, and similar tools to better understand how visitors use our website, identify technical issues, improve usability, optimize website performance, and enhance customer experience.
These technologies may record information regarding website interactions, including:
Where these technologies are used, Blackwell's takes reasonable steps to avoid recording sensitive payment information and other protected information.
Examples of service providers may include Lucky Orange or similar website optimization platforms.
If you choose to receive SMS communications from Blackwell's Wines & Spirits, we may send messages regarding:
Message frequency varies.
Message and data rates may apply according to your mobile carrier.
Your consent to receive marketing text messages is not required as a condition of making a purchase.
You may opt out at any time by following the instructions included within the text message or by replying STOP where applicable.
Protecting our customers and preventing fraudulent activity are important to us.
We may use automated systems and third-party fraud prevention providers to evaluate transactions, identify suspicious activity, prevent abuse, comply with legal obligations, and protect both our customers and Blackwell's Wines & Spirits.
Security measures may include transaction monitoring, device analysis, account verification, address verification, payment verification, order risk analysis, and other commercially reasonable safeguards.
We do not sell your personal information in exchange for monetary compensation.
We may share personal information only when reasonably necessary to operate our business, fulfill your orders, provide requested services, comply with legal obligations, protect our rights, or with your consent where required.
Categories of recipients may include:
We require our service providers to protect personal information and process it only for authorized business purposes.
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, maintain appropriate business records, and protect the rights of Blackwell's Wines & Spirits and our customers.
Retention periods vary depending on the type of information and applicable legal requirements. For example:
When information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with our retention practices and applicable law.
Blackwell's Wines & Spirits uses commercially reasonable administrative, technical, and physical safeguards designed to help protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
Security measures may include:
No method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. While we strive to protect personal information using reasonable safeguards, we cannot guarantee absolute security.
Depending on your location and applicable law, you may have choices regarding how your personal information is collected, used, and shared.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in any promotional email.
You may opt out of marketing text messages by replying STOP or by following the instructions contained within the message.
Where available, you may manage your cookie preferences using our cookie preference center. You may also adjust certain browser settings to control cookies; however, disabling certain cookies may affect website functionality.
If you maintain an account with Blackwell's Wines & Spirits, you may review or update certain account information by logging into your account or by contacting customer service.
This section supplements the information contained elsewhere in this Privacy Policy and applies to California residents to the extent required under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
| Category | Examples |
|---|---|
| Identifiers | Name, email address, telephone number, shipping address, billing address, IP address, account identifiers. |
| Customer Records | Purchase history, order information, payment confirmations, customer service communications. |
| Commercial Information | Products purchased, shopping history, rewards activity, preferences. |
| Internet or Electronic Activity | Website interactions, browser information, device information, website usage, cookies, analytics. |
| Geolocation Information | Approximate location derived from IP address. |
| Audio or Communications | Customer support communications where applicable. |
| Professional or Employment Information | Only if voluntarily provided. |
| Sensitive Personal Information | Only where reasonably necessary to process transactions, verify identity, comply with legal obligations, or prevent fraud. |
We collect personal information from:
We collect and use personal information for business purposes including:
Subject to applicable law, California residents may have the right to:
We may need to verify your identity before processing certain requests.
California residents may designate an authorized agent to submit certain requests on their behalf. We may require verification of both the consumer's identity and the agent's authority before responding.
We do not use or disclose sensitive personal information for purposes requiring a right to limit its use under California law beyond those reasonably necessary to provide requested products and services, process transactions, prevent fraud, comply with legal obligations, or otherwise as permitted by law.
Because there is currently no universally accepted standard governing browser-based "Do Not Track" signals, our website may not respond to every such signal. Where required by applicable law, we instead rely upon available privacy preference mechanisms, consent tools, and applicable legal requirements.
If you voluntarily participate in rewards, loyalty, referral, VIP, or promotional programs offered by Blackwell's Wines & Spirits, we may use your personal information to administer those programs and provide associated benefits.
Participation is voluntary, and you may discontinue participation at any time in accordance with the applicable program terms.
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar privacy laws, you may have additional rights regarding your personal information, subject to applicable law.
These rights may include:
Withdrawal of consent does not affect processing that occurred before consent was withdrawn.
Some rights may be limited where Blackwell's Wines & Spirits is legally required to retain information or where another lawful basis for processing applies.
Blackwell's Wines & Spirits is based in the United States. Personal information collected through our website may be transferred to, processed, and stored in the United States or other countries where our service providers operate.
These countries may have privacy laws that differ from those of your jurisdiction.
Where required by applicable law, we take reasonable measures designed to safeguard personal information transferred internationally, including the use of contractual protections or other legally recognized transfer mechanisms where appropriate.
Our website may contain links to third-party websites, services, products, social media platforms, or applications that are not owned or controlled by Blackwell's Wines & Spirits.
Examples may include:
Once you leave our website or interact directly with a third-party service, their own privacy policies and terms will govern the handling of your information.
Blackwell's Wines & Spirits is not responsible for the privacy practices or content of third-party websites or services.
Blackwell's Wines & Spirits does not knowingly market or sell products to individuals who are under the legal drinking age in their jurisdiction.
Our website is intended solely for individuals who are legally permitted to purchase alcoholic beverages.
We do not knowingly collect personal information from children under the age of 13. If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete that information.
Parents or legal guardians who believe a child has provided personal information may contact us using the information provided below.
Blackwell's Wines & Spirits is committed to making our website accessible to as many users as reasonably possible.
If you encounter accessibility barriers while using our website or have difficulty accessing information contained within this Privacy Policy, please contact us so that we may work to provide the information in an alternative format where reasonably possible.
We may update this Privacy Policy from time to time to reflect:
When material changes are made, we will update the "Last Updated" date appearing at the beginning of this Privacy Policy.
Where required by applicable law, we may also provide additional notice regarding material changes.
Your continued use of our website after updates become effective constitutes acceptance of the revised Privacy Policy to the extent permitted by law.
If you have questions regarding this Privacy Policy or wish to exercise applicable privacy rights, please contact us:
Blackwell's Wines & Spirits
Website: https://www.blackwellswines.com/
Email: cheers@blackwellswines.com
If you are submitting a privacy request, please provide sufficient information to allow us to verify your identity and process your request. Additional verification may be required before certain requests can be completed.
Nothing contained in this Privacy Policy is intended to limit any legal rights that may be available to consumers under applicable law.
If any provision of this Privacy Policy is determined to be invalid or unenforceable under applicable law, the remaining provisions shall continue in full force and effect.
This Privacy Policy should be read together with our:
Depending on the services you use and the choices you make through our privacy settings, Blackwell's Wines & Spirits and our authorized service providers may use technologies and platforms that support the operation of our ecommerce business, customer communications, website analytics, fraud prevention, customer reviews, loyalty programs, and marketing.
These technologies may include, where applicable:
The specific technologies used by Blackwell's Wines & Spirits may change over time as our business evolves. We may add, remove, or replace service providers without separately updating every reference in this section, provided such changes remain consistent with the practices described throughout this Privacy Policy.
At Blackwell's Wines & Spirits, protecting our customers' information is an important part of earning and maintaining your trust.
We continually evaluate our business practices, security measures, technology providers, and privacy processes to improve the protection of personal information while providing an enjoyable shopping experience.
If you have questions about our privacy practices, please contact us. We appreciate the opportunity to address your concerns.
© 2026 Blackwell's Wines & Spirits. All Rights Reserved.
Last updated: Aug, 12, 2026
The Blackwell's Wines & Spirits mobile message service (the "Service") is operated by Blackwell's Wines & Spirits (“Blackwell's Wines & Spirits”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Blackwell's Wines & Spirits’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Blackwell's Wines & Spirits through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Blackwell's Wines & Spirits. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18333142254 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Blackwell's Wines & Spirits mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18333142254 or email gary@blackwellswines.com
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
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