PRODUCT DESCRIPTION
Iconic, complex, and instantly recognizable, Campari defines the very soul of the Italian aperitivo tradition. Its signature crimson hue, bittersweet intensity, and herbal depth make it both a timeless classic on its own and the essential foundation for cocktails like the Negroni and Americano.
Campari was created in 1860 by Gaspare Campari in Novara, Italy, and later established in Milan as the flagship aperitif of the Italian lifestyle. Its exact recipe remains a closely guarded secret, known to only a select few within the company. The formula is said to blend nearly 70 natural ingredients — including aromatic herbs, bitter roots, citrus peels, and spices — infused in neutral spirit and water. The brilliant ruby color was once derived from cochineal but has since transitioned to modern natural colorants. Campari is bottled at a moderate proof, designed for versatility across mixed drinks and aperitivo service.
Wine Enthusiast (95 points) celebrates Campari as “an unrivaled benchmark of bitters — layered with orange peel, clove, rhubarb, and gentian, its complexity and length elevate it beyond any imitator.”
Difford’s Guide praises its “unmistakable bitter-sweetness, crisp citrus lift, and lasting herbal bite,” calling it “the essential Italian mixer and aperitif.”
Nose: Bright, bittersweet aromatics of orange zest, cherry, clove, and gentian root rise immediately, underpinned by a faint herbal-spice perfume.
Palate: Vivid and complex, delivering a dance of sweet candied citrus and tangy red fruits balanced by earthy bitter botanicals, rhubarb, and quinine-like bite.
Finish: Long, lingering, and cleanly bitter — a refreshing snap that defines the perfect pre-dinner experience or classic cocktail balance.
| ABV / Proof | Origin / Region | Production or Grape Type | Aging / Maturation | Aromas & Flavors | Style / Identity |
|---|---|---|---|---|---|
| 24% ABV / 48 Proof | Milan, Italy | Infusion of herbs, fruits, and bitter roots in neutral spirit | None – bottled fresh for purity | Bitter orange, cherry, rhubarb, clove, gentian, spice | Iconic Italian aperitivo / bittersweet herbal liqueur |
The Classic Italian Icon
Ingredients: 1 oz Campari, 1 oz London Dry Gin, 1 oz Sweet Vermouth.
Method: Stir all ingredients with ice until chilled. Strain into a rocks glass over a large ice cube.
Garnish: Orange peel.
Profile: Bitter, botanical, and beautifully balanced — the defining expression of Italian cocktail culture.
Campari’s Original Aperitivo Serve
Ingredients: 1 oz Campari, 1 oz Sweet Vermouth, splash of soda water.
Method: Build directly in a highball or rocks glass filled with ice. Top with soda and gently stir.
Garnish: Orange wheel or lemon twist.
Profile: Light, refreshing, and sparkling — ideal for daytime sipping.
The Whiskey-Lover’s Negroni
Ingredients: 1 oz Campari, 1 oz Bourbon or Rye Whiskey, 1 oz Sweet Vermouth.
Method: Stir with ice, then strain into a chilled coupe or serve over a large ice cube.
Garnish: Orange twist or cherry.
Profile: Deeper, warmer, and spiced — bitters meet caramelized oak and vanilla in perfect harmony.
Vivid and Effervescent
Ingredients: 2 oz Campari, 3 oz Prosecco, splash of soda water.
Method: Build in a large wine glass filled with ice, add Prosecco, then Campari, and top with soda.
Garnish: Orange slice.
Profile: Bright, citrusy, and quenching — the modern aperitivo, Italian sunshine in a glass.
Modern Mixology Classic
Ingredients: 1.5 oz Gin, 0.75 oz Campari, 0.75 oz Cointreau, 0.5 oz Fresh Lemon Juice.
Method: Shake with ice and strain into a chilled coupe.
Garnish: Lemon twist.
Profile: Zesty and floral — Campari’s bitterness sharpened by citrus brightness and orange liqueur sweetness.
A Leaner, Drier Twist
Ingredients: 1 oz Rye Whiskey, 1 oz Campari, 1 oz Dry Vermouth.
Method: Stir over ice, strain into a chilled coupe.
Garnish: Lemon twist.
Profile: Crisp, spicy, and austere — a restrained, elegant cousin of the Boulevardier.
Simple Italian Brunch Favorite
Ingredients: 1 part Campari, 3 parts freshly squeezed orange juice (whipped or aerated preferred).
Method: Pour over ice in a highball glass.
Garnish: Fluffy orange foam or orange wedge.
Profile: Juicy, vibrant, and soft — the breakfast Negroni.
Bottle Size: All bottles are 750ML/700ML unless otherwise noted.
21 and Over: Adult Signature Required
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