Lucci Lambrusco Reggiano Secco

Lambrusco has a reputation problem — and Lucci is the answer to it. For decades, the name "Lambrusco" in the American market was synonymous with the sweetened, fizzy red that flooded supermarket shelves in the 1970s and 1980s — a product that had almost nothing in common with the authentic dry sparkling reds that Emilia-Romagna has produced since the Roman era, when Virgil praised the Lambrusco vines of the Po Valley plains. The real Lambrusco — the secco style, bone-dry, chilled, and poured alongside prosciutto di Parma and tortellini in Bologna — is one of Italy's great daily pleasures. Lucci is its modern standard-bearer.

Co-founded in 2026 by supermodel, entrepreneur, and media personality Ashley Graham alongside Italian viticulture partners and produced by a fifth-generation winemaker in Reggio Emilia, Lucci was built on a single founding conviction: that authentic, premium Lambrusco deserved the cultural attention and critical recognition it had never received in the American market. James Suckling awarded it 91 points from day one — praising its "vivid fruit, fine bubbles, and lively, medium-bodied structure." The Drinks Business described it as filling a genuine gap in the market. Eataly — Italy's most discerning food and wine retailer in America — stocks it.

The wine itself earns every bit of the attention. Dark berries, cassis sorbet, and red flowers on the nose. A juicy explosion of cherry, strawberry, and raspberry on the palate, balanced by fine persistent bubbles, a dusty mineral texture, and the refreshing dry finish that defines authentic Lambrusco Reggiano secco. Serve it cold, pour it generously, and pair it with everything on the table.

Free shipping is not available for this product.

Origins & Craftsmanship

Lucci is produced by a fifth-generation winemaker in Emilia-Romagna — the fertile, culturally rich region of northern Italy whose food and wine identity is arguably the most specific and most celebrated in the country. Reggio Emilia, where the grapes are grown, sits at the heart of the Lambrusco Reggiano DOC — the most geographically precise and historically rooted of Lambrusco's four sub-appellations, whose clay-rich plains soils and continental climate produce grapes of structure and depth.

The wine is made from a 50% Lambrusco Marani and 50% Lambrusco Salamino blend, grown in clay soils that help promote structure and depth. Both are indigenous Lambrusco varieties authorized under the Reggiano DOC: Lambrusco Salamino — named for the sausage-shaped grape cluster that resembles a small salame — produces wines of intense color, fine persistent bubbles, and vivid floral aromatics. Lambrusco Marani contributes dark berry depth, body, and the characteristic dusty mineral texture that distinguishes authentic Reggiano from lighter Lambrusco styles. Together at equal proportions, they produce a wine of balance — vibrant enough to be immediately joyful, structured enough to reward food pairing.

Crafted using the Charmat (tank) method, secondary fermentation takes place in stainless steel, preserving freshness while delivering vibrant, persistent bubbles. The Charmat method — the same used for Prosecco — prioritizes fruit purity and aromatic freshness over the autolytic complexity of traditional method sparkling wines, making it the correct choice for a variety whose greatest quality is its vivid, direct red fruit character. The Secco designation signals a dry style, with minimal residual sugar, allowing acidity, fruit clarity, and savory nuance to take center stage rather than sweetness. The winery operates under a sustainability certification — a commitment that extends across farming, production, and packaging.

Critics Reviews

James Suckling awarded 91 Points to Lucci from day one — praising its "vivid fruit, fine bubbles, and lively, medium-bodied structure."

Tasting Profile

Nose Vibrant ruby-red with violet tendencies and a lively mousse. The nose opens with inviting aromas of dark berries, cassis sorbet, and red flowers — vivid, fresh, and immediately expressive of the Lambrusco Salamino's characteristic floral lift alongside the Marani's deeper berry concentration. Violet and wild cherry add a perfumed, slightly earthy dimension beneath the primary fruit. Fine bubbles rise steadily through the glass, carrying the aromatics upward with persistent energy.

Palate The bone-dry palate delivers a juicy explosion of cherry, strawberry, and raspberry flavors, complemented by subtle violet undertones and a faint earthy edge. Medium-bodied with fine bubbles and a dusty texture. The clay soil's contribution is most apparent here — a slight mineral grittiness that is the authentic Reggiano characteristic and the quality that separates genuine Lambrusco from lighter sparkling reds. The acidity is bright and appetite-stimulating throughout, keeping every sip fresh and the next inevitable. Gentle tannins provide structure without astringency. The dry finish is clean, savory, and entirely free of the cloying sweetness that tarnished Lambrusco's reputation for decades.

Finish Clean, refreshing, and persistently dry. A clean, savory sensation with balanced fruit clarity and gentle tannins. The violet and dark berry character fades gradually alongside the mineral dusty quality that defines the Reggiano terroir — medium in length, entirely satisfying, and immediately inviting of the next pour.

Quick Overview

Serving & Occasion

Serve well chilled at 50–52°F — Lambrusco is at its absolute best cold, where the fruit character sharpens and the acidity comes into vivid focus. A wide-mouthed red wine glass or a standard white wine glass works better than a narrow flute, allowing the dark berry and violet aromatics to open fully. No decanting required. The food pairing range is exceptional and entirely aligned with the wine's Emilia-Romagna origins: prosciutto di Parma, mortadella, salami, tagliatelle al ragù, pizza, barbecue and grilled meats, aged Parmigiano-Reggiano, and anything with savory, umami-rich character that the wine's dry acidity cuts through cleanly. An outstanding aperitivo wine, a natural choice for Italian-themed entertaining, and the most naturally versatile red sparkling wine for everyday occasions. Can also be mixed into cocktails — vivid and full of life.

Cocktail Suggestions

Lambrusco Spritz 3 oz Lucci Lambrusco Secco · 1 oz Aperol · splash of sparkling water · orange slice. Built over ice in a large wine glass. The Lambrusco's dark berry and violet character bridges naturally with Aperol's bitter orange in a spritz that is darker, more complex, and more Italian in spirit than the standard Prosecco version.

Lucci Negroni Sbagliato 1 oz Campari · 1 oz sweet vermouth · 1 oz Lucci Lambrusco Secco. Built over ice in a rocks glass, orange twist. The celebrated "wrong Negroni" made with sparkling red rather than gin — the Lambrusco's dry berry character and fine bubbles replacing the gin's botanical sharpness with something rounder, more vinous, and deeply Italian.

Lucci Kir Royale 1 tsp crème de mûre or crème de cassis · topped with Lucci Lambrusco Secco. Built in a Champagne flute. The cassis amplifies the dark berry and violet aromatics already present in the wine — a more rustic, more Italian alternative to the classic Kir Royale that is genuinely memorable.