PRODUCT DESCRIPTION
818 Tequila takes its name from the 818 area code of Calabasas, California, where Kendall Jenner has lived for years — a genuinely personal detail that anchors the brand's identity, even as its underlying production stays entirely rooted in Jalisco, Mexico. Launched in 2021 after what Jenner and her team describe as nearly four years spent searching for the right formula, 818 is made from 100% Blue Weber agave, hand-harvested from both the Highlands and Lowlands of Jalisco to draw on the distinct character each region contributes, roasted in traditional adobe brick ovens, and double distilled for smoothness at a family-owned-and-operated distillery.
The brand has built its case on genuine competition results rather than celebrity name alone: 818 Tequila Blanco has earned 16 blind tasting awards across six major industry competitions, including a Gold Medal at the MicroLiquor Spirit Awards and an Innovation Award at the SIP Awards. The company also emphasizes sustainability throughout production — biomass and solar energy use, direct support for local agave farmers, and backing for women-led initiatives within the broader Jalisco agave community, alongside a stated commitment to keeping the tequila entirely additive-free.
Thirty-One Whiskey's independent review offered a genuinely candid perspective worth sharing: the reviewer found the brand's own marketing somewhat thin on authentic personal story compared to other celebrity spirits — "there's no sense anywhere on the website or any of the marketing materials that this brand was started out of a love of the spirit," a fair critique of positioning rather than the liquid itself. What's actually in the bottle, per the consistent official tasting notes echoed across virtually every retailer, is brilliant platinum in color and light-bodied, opening with lemongrass, mild floral elements, chamomile, and light minerality on the nose. The palate delivers sweet agave and vanilla, with undertones of tropical and citrus fruit, closing on an ultra-smooth, bright, and crisp finish carrying notes of almond, key lime pie, and toasted coconut. Genuinely approachable and well-balanced, this is a Blanco built for easy sipping and premium cocktails alike — margaritas, palomas, and tequila highballs where real agave character should come through without ever feeling harsh.
818 Tequila was founded by Kendall Jenner and launched in 2021, taking its name from the 818 area code of Calabasas, California, where Jenner resides. The tequila is produced in Jalisco, Mexico, at a family-owned-and-operated distillery, working closely with local agave farms throughout the region. Every bottle is made from 100% Blue Weber agave, hand-harvested from both the Highlands and Lowlands of Jalisco, then roasted in traditional adobe brick ovens before undergoing double distillation for a smooth, approachable style. The brand emphasizes additive-free production and sustainability throughout its process, including the use of biomass and solar energy, direct support for local agave farmers, and backing for women-led initiatives within the region. Bottled at 40% ABV / 80 proof.
Gold Medal — MicroLiquor Spirit Awards
Innovation Award — SIP Awards
16 Blind Tasting Awards across 6 major industry competitions
Nose
Brilliant platinum in color, light-bodied. Lemongrass leads, joined by mild floral elements and chamomile, with a subtle light minerality underneath.
Palate
Sweet agave and vanilla carry the entry, with undertones of tropical and citrus fruit adding brightness and balance.
Finish
Ultra smooth, bright, and crisp, closing with notes of almond, key lime pie, and toasted coconut — a genuinely approachable, easy-drinking close.
| Category | Details |
|---|---|
| Style | Blanco Tequila — 100% Blue Weber Agave |
| ABV / Proof | 40% ABV / 80 Proof |
| Agave | 100% Blue Weber, hand-harvested from Jalisco Highlands & Lowlands |
| Cooking | Traditional adobe brick ovens |
| Distillation | Double distilled |
| Founder | Kendall Jenner |
| Launched | 2021 |
| Name Origin | 818 area code — Calabasas, California |
| Distillery | Family-owned-and-operated, Jalisco, Mexico |
| Additives | None |
| Sustainability | Biomass and solar energy, local farmer support, women-led initiatives |
| Awards | 16 blind tasting awards across 6 major competitions · Gold Medal, MicroLiquor Spirit Awards · Innovation Award, SIP Awards |
| Sister Expressions | 818 Reposado · 818 Añejo |
| Style / Identity | Smooth, approachable, well-balanced Blanco — genuinely well-regarded across industry competitions |
| Aromas & Flavors | Lemongrass, chamomile, sweet agave, vanilla, tropical fruit, citrus, almond, key lime pie, toasted coconut |
| Best Served | Margaritas, Palomas, tequila highballs, or neat |
| Bottle Size | 750ml |
818 Ranch Water
2 oz 818 Blanco · fresh lime juice · sparkling water, over ice, garnished with a lime wedge.
Classic Margarita
2 oz 818 Blanco · fresh lime juice · agave nectar or orange liqueur.
Paloma
2 oz 818 Blanco · grapefruit soda · fresh lime · salt rim.
Bottle Size: All bottles are 750ML/700ML unless otherwise noted.
21 and Over: Adult Signature Required
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