PRODUCT DESCRIPTION
Elephant Sloe Gin takes the brand's own award-winning London Dry Gin and gives it a genuinely traditional British treatment — wild sloe berries, macerated directly in the gin for several months, contributing real, deep fruit character and the classic warm red color sloe gin is known for. Sloe Gin is a legally protected category within the EU specifically because of its historical roots, requiring a minimum 25% ABV and genuine maceration with real sloe fruit — a real, meaningful distinction from many mass-market "sloe gins" that skip the gin base entirely. Elephant's own version stands apart within that category too: bottled at 35% ABV, genuinely higher than the typical 15-30% range most sloe gins occupy, paired with a deliberately lower sugar content that keeps the drink from becoming syrupy or one-dimensional.
Every bottle arrives with a genuinely handcrafted touch — a colorful glass bead necklace tied around the neck, made specifically for Elephant Gin by the Maasai in Kenya, a real, direct nod to the brand's African inspiration and its ongoing conservation mission (15% of profits support African elephant conservation projects).
This exact bottling earned Country Winner Gold at the 2020 World Gin Awards, Silver at the San Francisco World Spirits Competition 2019 (Fruit Liqueur category), and Silver at the International Spirits Challenge 2019 (Gin Flavoured category). Master of Malt's tasting found it "nutty and sweet, with big waves of fresh sloe," the flavor "well seasoned with cooking spice and black pepper," the finish showing "lingering sweetness — not sugary, but fresh with blackberry and more sloe." Difford's Guide's tasting found "red berry and sloe berry fruit with cracked black pepper and faint grilled almond" on the nose, the taste "brawny" with "cracked black pepper spice and tart sloe berry fruit with faint lavender," noting it's "relatively dry compared to some other sloe gins." Galumbi's extended tasting adds "beautiful, warm sloe tones with associations of dark plums, ripe cherries, cinnamon bark and some vanilla," with "a certain sour component" present while "the gin base remains clearly in the background," the taste bringing "the quite smooth" character "of Christmas spices," reminiscent "of gingerbread." This is genuinely well-crafted, drier-than-average sloe gin — real depth from an award-winning gin base, dressed in a genuinely thoughtful, handcrafted presentation.
Elephant Sloe Gin is handmade near Hamburg, Germany, by Elephant Gin, built on the same award-winning London Dry Gin recipe as the brand's flagship expression. Wild sloe berries are macerated in the gin for several months, imparting deep, rich fruit character and the classic warm red color associated with the style.
Bottled at 35% ABV — genuinely higher than most sloe gins, which typically run 15-30% — with a deliberately lower sugar content than the category norm. Every bottle is finished with a handcrafted glass bead necklace, made by the Maasai in Kenya. 15% of profits are donated to African elephant conservation projects. Bottled at 35% ABV, 750ml.
Country Winner Gold — World Gin Awards, 2020 (Sloe Gin category)
Silver Medal — San Francisco World Spirits Competition, 2019 (Fruit Liqueur category)
Silver Medal — International Spirits Challenge, 2019 (Gin Flavoured category)
Difford's Guide:
"Aroma: Red berry and sloe berry fruit with cracked black pepper and faint grilled almond. Taste: Brawny cracked black pepper spice and tart sloe berry fruit with faint lavender. Relatively dry compared to some other sloe gins."
Galumbi (extended independent review):
"Beautiful, warm sloe tones with associations of dark plums, ripe cherries, cinnamon bark and some vanilla are the first impressions that come to mind during the tasting. A certain sour component is also present, while the gin base remains clearly in the background. Taste: The quite smooth Elephant Sloe Gin brings a noticeable sweetness with it, which is not unpleasant, and skillfully binds the acidity of the fruits and transports beautiful, dark fruit notes. However, the taste of Christmas spices is also inseparable on the palate, reminiscent of gingerbread."
IWSC (judges' tasting note):
"Good, dry gin notes come through, but are well-balanced with the sloe fruit and overall sweetness of the liqueur."
Distiller.com community — 4.25-4.5/5 average across reviews
Nose
Warm red berry and sloe fruit lead, joined by cracked black pepper, dark plum, and ripe cherry, alongside cinnamon bark and vanilla.
Palate
Nutty and sweet, with fresh sloe carrying real depth, developing cooking spice and grilled almond, balanced by a genuine gin base underneath.
Finish
Relatively dry for the category, closing with lingering blackberry, sloe, and gingerbread-like Christmas spice.
| Category | Details |
|---|---|
| Style | Sloe Gin |
| ABV | 35% |
| Base | Elephant London Dry Gin, macerated with wild sloe berries |
| Maceration | Several months |
| Producer | Elephant Gin — near Hamburg, Germany |
| Awards | Country Winner Gold, World Gin Awards 2020 · Silver, San Francisco World Spirits Competition 2019 · Silver, International Spirits Challenge 2019 |
| Presentation | Handcrafted Maasai glass bead necklace on every bottle |
| Mission | 15% of profits fund African elephant conservation |
| Style / Identity | A genuinely well-crafted, drier-than-average sloe gin — real depth from an award-winning gin base |
| Aromas & Flavors | Sloe berry, dark plum, cracked black pepper, cinnamon, vanilla |
| Bottle Size | 750ml |
Sloe Gin Fizz — sloe gin, lemon juice, sugar, topped with soda water.
Sloegroni — a Negroni variation, substituting sloe gin for standard gin.
Neat, at room temperature — genuinely enjoyable as a warming holiday sipper.
Bottle Size: All bottles are 750ML/700ML unless otherwise noted.
21 and Over: Adult Signature Required
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