43% ABV, made by Foursquare in Barbados, mixture of Bourbon and Cognac barrels used for aging
Ian Burrell and his team decided to create a rum that celebrates their beliefs, naming it after Olaudah Equiano, an unsung hero who stood for equality. Equiano was an entrepreneur and freedom fighter whose autobiography shaped history. Like our rum, Equiano was born in Africa, journeyed to the Caribbean and settled in the UK where, upon paving his way to liberation through selling a puncheon of rum at a time, he became a prominent figure in the freedom and abolition movement in Britain and the US. As one of the first African authors to have works published, Equiano’s powerful autobiography went on to inform the Slave Trade Act and impact the freedom of people all over the world. Freedom that many of us enjoy, but that many more are still fighting for, making his story as relevant to global conversation today as he was in the 1700’s. Equiano was a brave visionary. Between his values, journey and impact, we feel great pride and honour in his name adorning our bottle. Equiano’s values distill our beliefs perfectly and that is why we’re giving 5% of company profits to ground-level freedom and equality projects annually, and celebrating a man who we all aspire to be more like.