Diego Osorio, the founder and chief creative officer of Lobos 1707, founded the company with CEO Dia Simms and LeBron James in 2018.
"Lobos 1707 Tequila, Extra Añejo is the alpha Tequila – over four hundred years of refinement that harkens back to 1707. Born of 100% pure Blue Weber agave Tequila, it is aged to perfection for three years in American white oak and finished in historic PX wine barrels using the solera method, permitting the Tequila time to evolve into its most lasting, flavorful experience. Superbly unorthodox. Unapologetically smooth."