"A combination of wheat and rye grains. Firm, assertive aromas of grain mash, wheat biscuit and distant dried herbs enchant; aeration adds wet slate, minerals and seedless rye bread. Palate entry reflects the spirit's Russian heritage as the dry to off-dry taste of grain mash blankets the tongue in richly textured waves; potent but silky flavors of concentrated grain, breakfast cereal and black peppercorn impress at midpalate. Aftertaste is herbal and mildly sweet." Wine Enthusiast 96-100 Points
"In Russia, the motherland of vodka, faery tales have been told over and over for centuries, highlighting the wealth of fantasy and imagination that fills the life of the Russian people. ZYR is the culmination of one of those faery tales. It's the idea that the drink is so pure and so enchanted you feel happy, satisfied, you've found your perfect happy ending. There is no need to search for something better. This is the faery tale taste ..."
"Among all other distilled spirits, vodka stands alone - it is the cleanest tasting, most versatile choice for sipping neat, on the rocks or in a ZYR Vodka Martini. The ZYR recipe is velvety smooth with a clean, fresh and slightly sweet finish. Like many of the world's other closely guarded formulas, ZYR is the result of select ingredients, recipe, process, controls and tradition. Because of ZYR's proprietary 9 • 5 • 3 formula and the highest criteria for only the best raw ingredients, vodka has never tasted so clean or felt so smooth, so creamy. Centuries of Russian vodka making traditions are integrated with the most innovative filtration and distillation technology available today. Only after this process is completed can the vodka be called ZYR."